The first version of the website needed some help with restructuring its information architecture. Content hierarchy was confusing and difficult to navigate.
To make the site more efficient we went through a discovery process to map out what information the company wanted to display and their hierarchy.
We designed the layout of the landing page so that five select sections were clearly labeled and visible simultaneously:
• latest updates (from blog posts and event recaps)
• upcoming events
• twitter feed
• featured content (to customize pinned content)
• subscription form
We gave the new program page a minimalistic and gridded design with more contrast that got rid of the need to pair each program title with a meaningless (and often stock) photo.
The new blog puts the spotlight on 3 most recent posts. The subscription form reappears here, and is above the fold, with options for visitors to customize subscription options to minimize unsubscribes of overly frequent emails.
In addition to blog posts, we designed a digital as well as printed newsletter as part of the Orange Silicon Valley communication strategy.
Each publication channel has unique strengths and reaches audiences in targeted ways.
The Main Cable (pictured above) enabled Orange Silicon Valley to engage with website visitors and event attendees. The self-selecting subscriber list encourages meaningful engagement between subscribers and Orange Silicon Valley analysts who regularly publish research and think pieces.
The printed weekly newsletter targets event visitors and other onsite guests. The content is portable and bite-sized and provides short term updates to visitors waiting onsite with a few minutes to spare.