AT A GLANCE
- Creative direction
- Userflow and demo scenarios
- Schema design
The Orange Button is a product we conceived to help Orange retail stores demonstrate the benefit of Orange's fibre network over ADSL. We landed on a physical product that we could distribute to retail stores for Orange Coaches (similar to Apple Geniuses) to use in live demos.
The plan was to build a button that would instantaneously change the connection speed from ADSL to fibre and back. We devised three demo scenarios - 4k streaming, game play, and upload/download - that were built into switchable modes in the device itself. We made the first prototype with a Raspberry Pi to make sure the software worked. In the next round we made a prototype of the physical device to design the schema of the wiring inside and where to put elements like on/off switch, outlet, etc. We used ready-made materials like wooden panels for painting and hand crafted this second prototype.
HIGH FIDELITY PROTOTYPING
Next we were ready for professional hardware design. We surveyed a handful of interesting hardware studios before picking one. It took us a few tries to get to the final form of an angular cubical form (to echo the Orange brand) with tesselated concave arches on the bottom for an edgier aesthetic. We designed the top to be downward-slanted from the back to front so that customers could see the top facade of the device and also to aid the swiping motion needed for the capacitative touch button.
We explored with detailed elements before settling on a final physical prototype. The top facade of the device started out with a shiny plastic but we ended up using a matte finish because a shiny surface left unattractive oily finger prints.