ORANGE FAB SOFTWARE PLATFORM
The Orange Fab platform is a software application that hosts Orange Fab's startup database. Orange Fab uses this platform to strategically match corporations with startups whose technologies and products have potential for partnerships and co-developments.
The main objectives are to:
Collect startup applications
Create profiles for startups and corporate partners
Curate information visibility to encourage strategic dealflow
Collect and share analysts' reviews of startups
Enable peer-to-peer interaction
Our team created this platform from concept to execution. After defining our objectives and priorities, we needed to figure out what the user groups are. We conducted user interviews with a select number of corporate partners and startups to identify their needs.
Corporate partners needed:
Customized insights about startups
Insights about team
Actionable insight based on understanding of corporation
Profile that shows off curated information tailored for corporate partners’ needs
Orange analysts needed:
Ability to create a feedback loop to share content and analysis with corporate partners
Ability to identify strategic partner stakeholders to launch potential partnerships and proof-of-concepts
We worked with cross-functional team members to map out the user groups to ensure the design provoked the desired user reactions and delivers the right information.
We realized in the process, that due to the nature of a newly launched program that's still evolving to its optimal form, it was incredibly important for non-design/dev team members to clearly understand the structure of the platform and how it was changing and why. This transparency also helped us with getting executive stakeholder's approval and support.
We set three main user groups each with varying permission levels:
Within Orange there are admins, editors, and reviewers
Within startups there are two different programs/user groups
Within corporations there are two different programs/user groups
Then we prioritized product features and created a product roadmap. We had a corporate partner conference deadline to meet, so we set a schedule for features to be rolled out gradually.