ORANGE FAB SOFTWARE PLATFORM

AT A GLANCE -

Work included:

  • Creative direction
  • Product roadmap
  • Feature mapping & user flow
  • Wireframe
  • UI
  • Contract and PM
  • Content strategy & messaging

See live product


The Orange Fab platform is a software application that hosts Orange Fab's startup database. Orange Fab uses this platform to strategically match corporations with startups whose technologies and products have potential for partnerships and co-developments.

The main objectives are to:

  • Collect startup applications

  • Create profiles for startups and corporate partners

  • Curate information visibility to encourage strategic dealflow

  • Collect and share analysts' reviews of startups

  • Enable peer-to-peer interaction

USER GROUPS

Our team created this platform from concept to execution. After defining our objectives and priorities, we needed to figure out what the user groups are. We conducted user interviews with a select number of corporate partners and startups to identify their needs.

 
Screenshot 2018-07-19 13.42.10.png
 

Corporate partners needed:

  • Customized insights about startups

  • Market specific

  • Insights about team

  • Actionable insight based on understanding of corporation

Startups needed:

  • Profile that shows off curated information tailored for corporate partners’ needs

Orange analysts needed:

  • Ability to create a feedback loop to share content and analysis with corporate partners

  • Ability to identify strategic partner stakeholders to launch potential partnerships and proof-of-concepts

We worked with cross-functional team members to map out the user groups to ensure the design provoked the desired user reactions and delivers the right information.

We realized in the process, that due to the nature of a newly launched program that's still evolving to its optimal form, it was incredibly important for non-design/dev team members to clearly understand the structure of the platform and how it was changing and why. This transparency also helped us with getting executive stakeholder's approval and support.

 
 

We set three main user groups each with varying permission levels:

  1. Within Orange there are admins, editors, and reviewers

  2. Within startups there are two different programs/user groups

  3. Within corporations there are two different programs/user groups

Then we prioritized product features and created a product roadmap. We had a corporate partner conference deadline to meet, so we set a schedule for features to be rolled out gradually.

 

 Onboarding page for startup users

Onboarding page for startup users

 Admin's dashboard

Admin's dashboard

 Admin - editing application form

Admin - editing application form

 Individual startup profile

Individual startup profile

 Request to contact form slides in to keep the user on the page.

Request to contact form slides in to keep the user on the page.

 User directory - grid view

User directory - grid view

 Messaging

Messaging